She alerted him to the potential of a vibrant social media ecosystem for Maharashtra. The latter alerted him (who was cast in Mohit Takalkar's The Bright Day opposite Radhika Apte) how Canada's population was 33 million while Maharashtra's more than 75 million. Sarang's chance meeting with Paula at the Toronto Film festival kicked it all off. That gave birth to Bhartiya Digital Party, or BhaDiPa, an online platform which boasts of over four lakh subscribers, with each independent video viewed by millions. Three years ago, a trio, Tamilian Anusha, Canadian Paula and Maharashtrian Sarang, grappled with providing unique content for starved Marathi audiences.
Evolved from the earlier days of Pula Deshpande to the current Youtube stars, let's take a look at the changing face of comedy.
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With unlimited data at the user's disposal, new experiments in the web series space aim to give a platform to the Marathi community's youth creators and bring back the 'cool quotient' in regional language. However, now, with a digital transition happening, the laughter legacy of the land is also fast changing. A rich tradition of one-man shows just adds to it," says actor-director of Being Association (theatre group), Rasika Agashe. "The language, by its nature, is very fluid where one word and phrase means more than one thing. The duo of Laxmikant Berde and Ashok Saraf and the humorous readings of PL Deshpande and Ram Nagarkar in the 1980's and 90's, all present a rich tradition of touching the funny bone. Literature, films and plays have long engaged the Marathi speaking populace with rib tickling comedy. Along with a theater tradition, dating to more than 100 years, humour has been quite the mainstay of Marathi culture.
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